Euro Finals: Adidas Unveils the Official Match Ball for the Semi-Finals and Final
The official match ball for the Euro Finals, the FUSSBALLLIEBE FINALE, has been revealed by Adidas. This ball will be used in the semi-finals and final of the UEFA European Championships 2024 in Germany. It features a refreshed design from the group stage ball, incorporating the iconic black wing shapes with vibrant black, red, and gold accents, reflecting the host nation’s colors. The silver base symbolizes the silverware the final four teams will compete for. This unique silver color has undergone rigorous testing with athletes to ensure optimal visibility on the pitch without causing glare.
The FUSSBALLLIEBE FINALE is the first Euro finals match ball to utilize Connected Ball technology. This groundbreaking technology provides real-time ball data to video match officials, enhancing the accuracy of in-match decisions, particularly with semi-automated offside calls. By combining player position data with AI, the system delivers precise measurements of ball speed, spin, and distance traveled.
This technology not only aids officials but also enriches the fan experience. Viewers gain access to comprehensive in-play data, adding another layer of excitement to the matches. Imagine knowing the exact speed of a crucial goal-scoring strike as it happens.
The ball’s core, known as CTR-CORE, is engineered for improved accuracy and consistency, maintaining optimal shape and air retention. The PRECISIONSHELL polyurethane (PU) skin, featuring micro and macro textures along with a 20-piece panel design, further enhances aerodynamics. These innovations ensure the ball performs at the highest level, meeting the demands of the intense competition.
The FUSSBALLLIEBE FINALE boasts cutting-edge technology, designed to elevate the game for both players and fans. Its innovative features provide unprecedented insights into the dynamics of each match.
A new matchball plinth, designed by Berlin-based artistic duo Gonzales Haase AAS, will also be featured in the pre-match ceremonies for the semi-final and final. This triangular prism, constructed from anodized aluminum, comprises 54 triangles representing the 54 UEFA associations participating in the tournament and qualification rounds. This symbolic design celebrates the broad reach and competitive spirit of the Euros.
Adidas is also committed to social impact, dedicating 1% of net sales from the FUSSBALLLIEBE FINALE to Common Goal, an organization supporting social change initiatives in underserved communities. This contribution underscores the power of football to drive positive change beyond the pitch. The FUSSBALLLIEBE FINALE is available for purchase at adidas retail locations, select retailers, and online at adidas.com.