Euro 2024 Ball: FUSSBALLLIEBE Unveiled
The official match ball for UEFA EURO 2024, the FUSSBALLLIEBE, translates to “love of football” and embodies the tournament’s energy and passion. Engineered for superior accuracy, the ball features a PRECISIONSHELL 20-piece panel design and strategically placed grooves for optimized airflow and precision. The innovative CTR-CORE enhances accuracy, consistency, and shape retention, ensuring fast-paced, precise gameplay.
The FUSSBALLLIEBE’s vibrant design showcases black wing shapes with colorful accents, reflecting the dynamic movement and energy of the game. Bold red, blue, green, and orange hues celebrate the participating nations and the universal appeal of football. Illustrations of the tournament stadiums and host cities adorn the ball’s surface.
This Euro 2024 Ball marks the first time adidas Connected Ball Technology will be used in the UEFA European Championship. This groundbreaking technology provides real-time ball data to video match officials, aiding in faster and more accurate decisions, particularly with offside calls. Working in conjunction with player position data and AI, the technology supports UEFA’s semi-automated offside system. Developed with Kinexon, the connected ball technology also helps VAR officials analyze every touch, streamlining handball and penalty reviews.
The FUSSBALLLIEBE incorporates a 500Hz inertial measurement unit (IMU) motion sensor within a suspended system at its core. This sensor transmits precise data about the ball’s movement and is powered by a rechargeable battery with induction charging capabilities. The CTR-CORE, composed of a zero-waste, renewable natural rubber bladder and a double-patched PES fabric carcass, ensures optimal shape and air retention for consistent performance.
The ball’s polyurethane (PU) skin, featuring micro and macro textures, combined with the 20-panel PRECISIONSHELL design, enhances aerodynamics. Furthermore, adidas prioritizes sustainability by utilizing bio-based materials like corn fibers, sugar cane, wood pulp, and rubber in the ball’s construction, along with recycled polyester and water-based ink.
Beyond the tournament, adidas plans to share the FUSSBALLLIEBE’s excitement through a roadshow across the nine host cities, featuring pop-up pitches and ball giveaways. Each city will receive 900 balls for donation to local schools, clubs, and community initiatives. Reinforcing its commitment to social impact, adidas will contribute 1% of global net sales from footballs to Common Goal, supporting social change programs in underserved communities.
The FUSSBALLLIEBE, priced at €150, is available for purchase at adidas retail locations, selected retailers, and online. However, the version featuring Connected Ball Technology will not be commercially available. This Euro 2024 ball will be used in all 51 tournament matches, commencing on June 14th.